Pioneers of new emerging media trends set the tone for future marketers

The past two weeks we have discussed trends that have occurred this past year and those we predict to happen in 2016 in emerging media. The speed of which new platforms and trends develop in emerging media makes the jobs of marketers both interesting and challenging as they attempt to figure out the best ways … More Pioneers of new emerging media trends set the tone for future marketers

5 Winners and 5 Up & Coming Social Platforms of 2015

The social media landscape is changing all the time and at times it can be hard to keep up with all the different options. Jumping from trend to trend can cause major problems of spreading a brand’s resources too thin by over extending its social media presence.. While it  is important to be where consumers … More 5 Winners and 5 Up & Coming Social Platforms of 2015

Objects are getting smart..is our marketing keeping up?

The Internet of Things (IoT) is predicted to explode with growth in the near future.  IoT is the network of physical objects embedded with technology that allows them to be connected and transfer data over a network. This increase in IoT devices is going provide marketers with a whole knew way to gather data on … More Objects are getting smart..is our marketing keeping up?

How innovation is creating Mobile Ad opportunities

As discussed in my previous post about the need for Smartphone Smart websites  , a growing amount of internet traffic is coming via mobile devices. For this reason mobile marketing opportunities will continue to grow. Brands are being provided more tools to create dynamic and effective mobile marketing every day.  Marketers are moving beyond the … More How innovation is creating Mobile Ad opportunities

What is a little blue bird saying about your brand?

We all know that social media is playing an important role in marketing today; a role that has changed the marketing game dramatically. Consumers are creating content, sharing their opinions, and promoting their own favorites. Social Media has lowered barriers of communication to masses and now anyone with access to the internet as the ability … More What is a little blue bird saying about your brand?

Socially acceptable to talk Politics – at least on Social Media

This Wednesday the third Republican presidential debate will occur, so I figured I would look back at how emerging media has played a role in the previous two elections. As JFK was to television; Obama was to Social Media.  In the 2008 election, Obama harnessed the power of social media to reach voters — especially those … More Socially acceptable to talk Politics – at least on Social Media

Emerging Media – New to Old at the Speed of Light

Emerging Media is changing and advancing as quickly as technology allows. What seemed innovative a year ago is old news today as marketers and consumers have already advanced to the next trend or improved upon an old one. Due to the ever-changing nature of emerging media, the definition of what is considered emerging media is always … More Emerging Media – New to Old at the Speed of Light