The past two weeks we have discussed trends that have occurred this past year and those we predict to happen in 2016 in emerging media. The speed of which new platforms and trends develop in emerging media makes the jobs of marketers both interesting and challenging as they attempt to figure out the best ways … More Pioneers of new emerging media trends set the tone for future marketers
Last week we looked back at 2015 and which social media platforms took off and which ones are heating up. This week we will look at six emerging media trends predicted to effect marketing in 2016 1. Buy buttons will take over: Social media platforms like Facebook and Pinterest added features that enabled consumers too make … More 5 trends coming in 2016
The social media landscape is changing all the time and at times it can be hard to keep up with all the different options. Jumping from trend to trend can cause major problems of spreading a brand’s resources too thin by over extending its social media presence.. While it is important to be where consumers … More 5 Winners and 5 Up & Coming Social Platforms of 2015
The Internet of Things (IoT) is predicted to explode with growth in the near future. IoT is the network of physical objects embedded with technology that allows them to be connected and transfer data over a network. This increase in IoT devices is going provide marketers with a whole knew way to gather data on … More Objects are getting smart..is our marketing keeping up?
As discussed in my previous post about the need for Smartphone Smart websites , a growing amount of internet traffic is coming via mobile devices. For this reason mobile marketing opportunities will continue to grow. Brands are being provided more tools to create dynamic and effective mobile marketing every day. Marketers are moving beyond the … More How innovation is creating Mobile Ad opportunities
We all know that social media is playing an important role in marketing today; a role that has changed the marketing game dramatically. Consumers are creating content, sharing their opinions, and promoting their own favorites. Social Media has lowered barriers of communication to masses and now anyone with access to the internet as the ability … More What is a little blue bird saying about your brand?
In the near future the majority of consumers will no longer be using the internet via a desktop, but rather a tablet or mobile device. According to a Mobile Website Traffic report a Website almost a third of all website traffic comes from mobile devices. So how does this impact brands? Bad mobile website experiences are not … More Is Your Website Smartphone Smart?
This Wednesday the third Republican presidential debate will occur, so I figured I would look back at how emerging media has played a role in the previous two elections. As JFK was to television; Obama was to Social Media. In the 2008 election, Obama harnessed the power of social media to reach voters — especially those … More Socially acceptable to talk Politics – at least on Social Media
Emerging Media is changing and advancing as quickly as technology allows. What seemed innovative a year ago is old news today as marketers and consumers have already advanced to the next trend or improved upon an old one. Due to the ever-changing nature of emerging media, the definition of what is considered emerging media is always … More Emerging Media – New to Old at the Speed of Light